AC Milan’s chief marketing officer Tania Moreno hailed USMNT stars Christian Pulisic and Yunus Musah for the growth of the club's brand in the US.
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AC Milan chief lauds USMNT starsMilan's brand saw substantial growth in the USPulisic, Musah and Swaby joined Milan this summerWHAT HAPPENED?
Moreno suggested that while the decision to sign Pulisic and Musah this summer was purely on their merit, it is undeniable that the US men's national team stars' presence has helped AC Milan to grow their brand in the US market.
She further revealed that 74% of Pulisic's Milan jerseys were sold in his home country while ticket sales and other revenues substantially grew since the arrival of the duo.
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Former Chelsea star Pulisic has enjoyed a purple patch at Milan having contributed with four goals and two assists in 12 matches across all competitions. Musah, on the other hand, has provided one assist in 14 games thus far.
US-born and raised Allyson Swaby, who currently represents the Jamaican women's national team, also joined the Serie A giants in the summer and has started in all eight matches for the club in the ongoing season.
WHAT TANIA MORENO SAID
Speaking at the 2023 Soccerex in Miami, Moreno said: "First of all, these players are at Milan because they are fantastic footballers. However, it is undeniable that having them in our team is helping us reach the public American in a more incisive way and has a strong impact on the commercial side. Just to give a few examples, in terms of ticket sales, this season we are seeing more sales of single tickets and hospitality tickets sold to Americans than in the past.
"In terms of merchandise sales, 74% of all CP11 jerseys are currently sold in the United States. Even more impressive is the total number of units [all AC Milan merchandise] sold in the US, which is up 110% compared to last year – a huge year-over-year increase. Finally, as of July 2023, the percentage of jerseys sold in the United States amounts to 20% of the total."
She added: "As for our digital platforms, we’ve seen a spike in views from the US on platforms like YouTube, where video views from the US are growing at impressive rates. Overall, 3 of the 10 most engaging videos of the season so far feature Pulisic. As for the app, it saw a +266% increase in new downloads from the US market compared to last year, and on the website, we achieved a +154% increase in the number of US users."
GettyWHAT NEXT FOR AC MILAN
The men's team, who are currently third in the league and are eight points behind leaders and rivals Inter, will next take on Fiorentina on November 25. On the same day, the women's will face Inter in a Milan derby.