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Nintendo's next big Switch innovation is a rubber ring with a Joy-Con stuck in it

Virtual Boy! The Wii Remote! Some cardboard and a couple of rubber bands! Nintendo’s no stranger to leftfield innovation, and its latest grasp for disruptive gaming technology is – wait for it – a wobbly ring thing with a Joy-Con wedged into the top.

Yes, as if Deadly Premonition 2 wasn’t enough of a surprise for one week, Nintendo has flabbergasted afresh with the unveiling of – or at least a tease of the unveiling of – well, actually, I have no idea. But it’s definitely round, and there’s definitely a Joy-Con stuck in it.

According to Nintendo, the curious device is a “new experience” designed for Switch, and its reveal video shows a succession of happy families in pristine clothing wafting one around the living room in a variety of not-entirely-enticing ways.

Nintendo Switch Trailer – Introducing a new experience! Watch on YouTube

One woman clutches it while running on the spot, someone squats aggressively while the device trembles in their grasp, another lady clenches it mirthfully between her knees, and a gentleman pumps it vigorously and rhythmically, legs akimbo, while rolling around the floor.